Monthly Archives: Nov 2015

Holiday Tips for the Upcoming Season

Screen Shot 2015-11-24 at 2.42.02 PMThinking about how to make life better during a typically stressful time of year, the BLACK+GOLD staff discussed our personal and business holiday tips. We decided to share them in the hopes they might help others.

  1. Remember to be kind to yourself: We have two schools of thought here, one physical and one emotional.

Physical: Massage. The highly respected Mayo Clinic reports in its Healthy Lifestyle blog under Stress Management about the many benefits of massages. The article states “Studies of the benefits of massage demonstrate that it is an effective treatment for reducing stress, pain and muscle tension.”

The potential benefits of a massage include treatment of anxiety, headaches, insomnia related to stress, soft-tissue strains and sports injuries.

Massages are now available in places like malls and airports. Xpress Spa and Be Relax are two of the leading airport spa / massage providers. Check out their websites for airport locations nationwide.

Screen Shot 2015-11-24 at 2.59.31 PMEmotional: Meditation Apps. The NY Time recently wrote a review of meditation apps designed for smart phones. The article starts by saying “By now you’ve probably read about how meditation may help you manage anxiety, stress and blood pressure, and help you sleep better, be more creative and improve your relationships.” We couldn’t agree more.

It’s best to start with an app that will teach you the basics of meditation through a guided program. The sessions will introduce you to the concepts of mindful awareness and techniques such as focusing on your breath and body.

2. Outsourcing for Any Occasion: We’re big on outsourcing, and we don’t necessarily mean having your manufacturing done in some third world country.

From a business standpoint we like Intelecall Inc. for lead generation, outbound sales calls, inbound sales support, customer service and tech support. (Check them out. Mention BLACK+GOLD to receive a 10% discount)

For personal convenience we like instant delivery apps. Even living and working in NYC you can’t beat delivery to your door for nearly anything the heart desires. The NY Times rated four leading services recently. Be aware that there is a price mark-up for these services, that’s sometimes not transparently communicated.

Screen Shot 2015-11-24 at 3.06.47 PMAnd if you live in NYC check out Task Rabbit. They can help with home cleaning, delivery services, assembling IKEA furniture, general handyman services and even wait in line for restaurants, special events or the Department of Motor Vehicles.

3. Remember to Work On Your Business (not just in it). Business can just get crazy during the holidays, especially for eCommerce businesses.

Screen Shot 2015-11-24 at 3.08.52 PMWhile you’re busy filling orders and providing extra customer service, be sure to take time to look at the data your eCommerce is generating. Then use that information to optimize your website and social media marketing.

Start with Google analytics. Check out “The absolute beginners guide to Google Analytics” from the Moz blog. This article will give the clear reasons why you need Google Analytics, and then a step-by-step guide to installing and using it.

With these handy tips you‘ll get through the holiday in calm and good order, and build your business in the process. What a great way to go into 2016.

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How to Get Your Share of $1.5 Trillion

Last week the Content Marketing Institute reported  “Visual Content Strategy: The new ‘black’ for content marketers.” In essence it is crucial for businesses involved in eCommerce to understand how to use pictures effectively. Why? Because it just might reveal how to get your share of $1.5 trillion (in eCommerce business).

Photographs are best for driving social media engagement

Consider these data points that illustrate the growing importance of images as the driving force in social media content:

Images in social media Visually driven social media are growing their user bases by leaps and bounds, led by Instagram. The Pew Research Institute reported that Instagram grew its user base last year by nine percent. This translates to 26% of the US adult population is now on Instagram.

Consider how Facebook has evolved as well. According to Business Insider, Facebook users upload 350 million photos every day, making it the largest photo sharing site on the web, leaving Flickr, Picasa and Photobucket in the dust.

And upstart video-sharing platforms Periscope and Meerkat are growing at an exponential rate as well.

Stats on visual contentA recent survey from Software Advice and Adobe reports that images and photos are the most important social media tactic.

The obvious conclusion is that photography matters when it comes to engaging people in eCommerce. But how can an online business effectively monetize this trend and grow their business in the process?

There is both an “art” and “science” answer to this question. Let’s first examine the science side of the equation:

Social Media “Buy Buttons

As TIME magazine reported last month “Social media is no longer just ‘social’ it is fast becoming commercial too.”

Instagram Logo Instagram is giving advertisers much more powerful tools according to a report in TechCrunch. These tools include “Shop Now,” “Install Now,” and “Sign up” buttons, interest and demographic targeting, and software for efficiently managing huge campaigns. At this point they’ve stopped short of allowing “buy buttons” but appear to moving fast in that direction.

facebook logoFacebook announced last month that they are testing a new way to make it easier for users to shop on the social network’s app. Facebook cites the problems user have with their mobile shopping experience: difficult navigation, slow load times and too many steps on the way to check-out.

Facebook is testing immersive mobile ads called Canvas. “After clicking on an ad, people will see a fast-loading, full-screen experience where they can browse through a variety of products before going to the retailer’s website to purchase.”

Pinterest Logo Pinterest launched “buyable pins” earlier this year, and the Marketing Land blog reports that they are working in terms of driving new customer acquisitions. When users see a pin with a blue price, they will know it is buyable. They’ve created a simple secure checkout using Apple Pay and other experienced payment processors.

An attractive feature of buyable pins is Pinterest does not charge a sales commission. The bad news is there is a waitlist for merchants to sign up for this service.

Twitter logo Twitter has also rolled out “buy now” buttons embedded in its tweets. Twitter is partnering with major eCommerce platforms to offer this service, including Bigcommerce, Demandware and Shopify.

Now is the time to jump on this trend

All the major social media sites are making it easier to directly engage users, and then sell to them in new and innovative ways. This translates into growth for your eCommerce business.

Smart digital marketers and eCommerce sites should take note of this opportunity, and at the very least test one or more of these tactics to see how well it works with their products / services and eCommerce platform.

Like all new things there will be a learning curve, some growing pains and points of frustration, but it should be worth it in the long-run. If this seems daunting, simply think about getting a slightly larger part of what eMarketer expects to be the $1.5 trillion consumers will spend via eCommerce this year, while delivering a better user experience in the process.

To learn more about social media buy buttons, be sure to check out these links:

Twitter: http://bit.ly/1QL13fI

Pinterest: http://bit.ly/1PkVvf2

Facebook: http://on.fb.me/1kOz56o

Instagram: http://bit.ly/1AJkv9U

 

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