How Small Businesses Use Instagram to Gain Exposure

How Small Businesses Use Instagram to Gain Exposure

Instagram for small businesses has become a gamechanger in recent years. It’s a powerful platform for building brands, discovering influencers, and creating a visual narrative of a company. Aesthetically pleasing and deeply personal, the social media networking site helps new companies gain the recognition they so richly deserve.

Creating a Narrative That People See, Enjoy, and Relate To

Through visual storytelling, small businesses are able to position themselves in the minds and lives of the people that make up their target audience. Because the internet is full of businesses vying for their customers’ attention, Instagram is the type of tool that gives companies a leg up on the competition. It allows them to form connections with the people the small businesses are trying to appeal to.

Offering New Products and Services, Promotions, and Partnerships with Influencers

When authenticity is present, loyalty follows. Customers go to Instagram for inspiration. They follow their favorite companies on the social media platform as a way to stay in the loop about new products being offered, promotions being run, and the new influencers being brought on to help the brand shine.

Small Businesses are Given a Gigantic Platform with Outstanding Worldwide Reach

With a platform that includes over 800 million active accounts monthly, there is no better place to create a rich visual narrative of a small business, its brand, and culture. According to Instagram, “80% of accounts follow a business,” and over 300 million accounts use the Stories option daily. The reason why so many businesses choose Instagram as the social media account they focus their marketing on is because it allows them to form connections with like-minded people, create beautiful branding through photography and creativity, and allow customers to explore companies which often leads to loyal consumerism.

From Obscurity to the Spotlight in a Matter of Months

Small businesses who want to go from obscurity to the spotlight quickly find ways to style their products and relay their services in a manner that makes their customers want to buy them. Relying heavily on their visual narrative, the photography being used for small business branding on Instagram must be perfect. It should tell the story about the company in a single shot.

The photography should evoke emotion, be memorable, and get people to want to take action by visiting the website of the small business, signing up for its mailing list or sharing the company’s post on their own Instagram account. Instagram helps gain interest in small businesses and drive sales to the company’s website, Etsy store or another e-commerce site. Our company specializes in small business branding with an emphasis on impactful photography that is relevant and breathtakingly beautiful.

What Black & Gold Can Do for Your Instagram Account

To learn more about Black & Gold and what we can do for your business, take a look at our website. Get a feel for how we work and the quality of services we provide. Let us help your brand stand out on the hottest platform available, Instagram, today!

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