Back when the internet was in its infancy, putting a basic informational website in place was sufficient for your business to have some success. Three, five or even ten years back, a significant number of entrepreneurs had their kid or somebody they knew to put together a website and they haven’t paid any mind since. These entrepreneurs are leaving a large amount of money on the table by just not keeping abreast of the times. These days, not only does your website need to be engaging, you need to be playing the social media game.
Critical for business success today is getting your brand in front of a maximum number of targeted consumers; and then, keeping your presence in front of them. If you seriously want to popularize your brand online, make sure to “set up tables” where people are hanging out!
Brand promotion with Facebook
The most visited website worldwide in 2018 was Facebook. This is indeed a destination where people are hanging out on the internet. With 2.32 billion monthly active users in the fourth quarter of 2018 and growing, it is critical to grasp how Facebook can be used as a marketing tool to help grow your eCommerce business.
People go to Facebook to connect with friends and family, but they also go to connect with businesses both large and small. This opens up doors for business owners and marketers to create relationships with prospects and network with existing clients. No Social Media Marketing Agency NYC worth their salt will ever disregard Facebook when creating a marketing strategy for their clients, and the same should go for business owners.
Facebook marketing is building relationships
The big challenge for most entrepreneurs is they don’t have the time and skills to set up a powerful Facebook marketing strategy. Consistency becomes an issue. A major error most newbie entrepreneurs make is to limit Facebook posts to links and offers to “buy my stuff.” On social media, purchasing often happens after relationships are built, not before. So how does one start tackling Facebook and building those relationships?
First, make a plan! Determine the frequency of posts and also the type of content shared. Your content should add value to people’s lives. Share videos, articles and blog posts that educate potential buyers and portray you as a specialist in your field. Some things to include are Tips, How-to’s etc. Third party content can be useful as well if you can ensure it will attract your audience.
Pictures, coupons, offers, promotions, and testimonials can also be shared. Testimonials are especially important; urge customers to share the experiences they’ve had with your business on your Facebook wall.
Take the help of professionals
Use the services of a top-grade Social Media Marketing Agency NYC to help manage your Facebook business presence. They can help in many ways from optimizing your page, creating a marketing plan, curating your content, running special promotions, and engaging your fans daily.
Make a priority to set up your Facebook business page and start building your presence.