Welcome to the Art + Science of Modern Marketing

Welcome to the new BLACK + GOLD blog “The Art + Science of Modern Marketing.” We’ve created this blog to talk about how we view the current order of marketing and creativity.

Much has been said and written about how much marketing has become a science, with all the advancements in technology and the web impacting eCommerce. As famed consulting firm McKinsey Company wrote recently in their white paper The dawn of marketing’s new golden age:

“Advances in data, modeling, and automated analysis are creating ever more refined ways of targeting and measuring the returns
 on marketing investments, while generating powerful new clues about why consumers behave as they do.”

While we respect and practice the science of modern marketing, at BLACK + GOLD we are firmly committed to the art of visual story telling with great photography, creating images that reflect and celebrate the authenticity of a brand and its products, in a way that no algorithm can define.

BLACK + GOLD is made up of artists, writers and creatively inspired people first and foremost, and we use that lens for everything we do. And we then combine our artistic sensibilities with proven business acumen.

Is freely mixing art + science in business, marketing and eCommerce like trying to mix oil and water?

We think not.

On this blog we’ll be sharing ways that will help you understand and then put into practice both the art + science of modern marketing.

We invite you to comment on and share our posts on social media, and let us know if there is anything you’d like us to write about going forward.

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