Social media has emerged as the best tool for every fashion and beauty brand to connect with customers. Even if you haven’t hired a social media management agency, you may have already tested the waters with your social media accounts and seen the many benefits. These platforms expose your products to potential customers, as well as let you engage with them, creating more opportunities for selling your product. But hiring just any agency for social media marketing in LA won’t yield top results if you wish to sell fashion, accessories, jewelry or beauty products. You need a true specialist agency to help your brand grow on social media and establish better connect with your target customers. So why do you need a specialist for social media management in LA? Let’s find out –
Images are your selling point…
What arouses the desire in the mind of a customer to buy a fabulous new piece of jewelry, or a new lipstick in cool packaging, or a trendy new scarf? Without an iota of doubt, it is the images you use in the campaign. They tell much beyond the ‘thousand words’ cliché that we have all grown up hearing. If you can use inspiring images in your social media posts you will be able to catch a potential customer immediately. This is where working with an agency that has experience in photography will work to your advantage. You can engage them to shoot tantalizing images to make your social media presence extra-inviting. Even if you already have images ready, they’ll add expert skills to improve them or select/modify the ones that are likely to strike a chord with your audience.
Social media marketing isn’t just Facebook marketing…
Don’t be surprised if your next-door social media agency starts your social media marketing plan with Facebook and ends with Facebook. The problem with agencies that promote every business from carpet cleaners to those selling auto spare parts is that they can’t think beyond Facebook. And you can’t blame them as Facebook by sheer numbers is the largest social platform in the world. While you need to harness the reach and power of Facebook as a jewelry, fashion, accessories or fashion brand you can’t overlook the power of Instagram. It is a visual medium where the images work magic. When it comes to promoting your label you can’t expect to see the same traction with a tweet or a Facebook post as you’d see on Instagram. Your target audience is likely to search for new products on Instagram and you need to have an active presence there.
Inherent knowledge is important…
When you work with a creative agency that offers social media marketing services you stand to gain from their inherent knowledge about users’ search habits and aspirations. Since they have worked on similar projects in the past they bring in-depth knowledge about the users that help in increasing the reach of your campaign and also its conversion rate.
Keep these things in mind when you are choosing an agency for social media management in LA. You need specialists for this job if you wish to harness the true power of the social media campaign.
Summary: In this write-up, we take a look at some of the reasons to hire a specialist agency for Social Media Management in LA to promote fashion, jewelry, beauty, skincare, and accessories.
If you are in the business of jewelry, you know the importance of an image. Whether it is on the product page of your online store or a billboard at a busy road intersection, an image can transform how people perceive your business and drive sales through the roof. But as they say, not all images are created equal. The quality and creativity of your images is everything. At Black + Gold we have been in this business for many years. We know what it takes to have shoppers click on your images.
Impressive images grab eyeballs easily…
Jewelry photography is all about glitz and glamour. But it is one of the toughest assignments for any photographer. There are many images of jewelry out there. But not all stand apart. How can an image grab attention? It all boils down to composition, styling and specialized lighting. This genre of photography can test the skills of the finest photographers and this is where we triumph as an agency.
Great images boost impulsive shopping…
You know what is impulsive shopping, don’t you? As an online retailer you want people to buy your products as soon as they see them. Great images immediately arouse desire in the minds of people. If you have the right images on your social media feeds or online store, you will be able to easily convert casual visitors into customers. We have always focused on shooting and creating images that can grab your potential customer’s attention in one look.
Impressive jewelry photography can boost your sales and increase your customer base. This is where we as a marketing company are your best bet. We have prior experience in jewelry photography and know what it takes to click those masterpiece photos for your online or social media campaign. You must remember that while every agency can claim great images, not all of them can tell a story. Not all of them can arouse the right kind of desire in the minds of your target audience.
Summary: In this write-up we take a look at how impressive jewelry photography can boost your sales and revenue.
Apparel Photography Redefined…
From look books to advertising campaigns and images for ecommerce store we do it all We are specialists in apparel photography and tell your brand’s most compelling story to the audience using images. Every assignment is a new challenge with its own dynamics and that’s what our team thrives on. Our creative artists have experience in working with fashion labels from all verticals. From premium wear to street fashion we have managed campaigns for clients around the world. If it can be done with an image we know how to do it.
Did you know 87% of customers shopping for apparels make their decision based on product image alone? If you wish to boost sales on your online store or want to make your brand’s website strike the perfect chord with your audience, we are the agency you are looking for. In case you want to distinguish your brand through an offline campaign our images we help you enter into the hearts and minds of your audience. At Black + Gold we aren’t a jargon junkie digital marketing company nor are we your average wedding photographer. We are a marketing agency that builds perfect synergy between creativity and technical knowhow to create images that are appealing and immersive.
We don’t just click, we create…
Apparel photography isn’t a function of the camera and light alone it is an art form. As a seasoned agency we just don’t click images we create them. We visualize them in our mind before we let the light in through the lens. The rest of the magic is worked on an editing suit. This is the reason we have always clicked stunning images and shot impressive product portfolios.
Call us for your apparel photography campaign and we shall drive your brand towards new markets and excellence.
Creating a Narrative That People See, Enjoy, and Relate ToThrough visual storytelling, small businesses are able to position themselves in the minds and lives of the people that make up their target audience. Because the internet is full of businesses vying for their customers’ attention, Instagram is the type of tool that gives companies a leg up on the competition. It allows them to form connections with the people the small businesses are trying to appeal to.
Offering New Products and Services, Promotions, and Partnerships with InfluencersWhen authenticity is present, loyalty follows. Customers go to Instagram for inspiration. They follow their favorite companies on the social media platform as a way to stay in the loop about new products being offered, promotions being run, and the new influencers being brought on to help the brand shine.
Small Businesses are Given a Gigantic Platform with Outstanding Worldwide ReachWith a platform that includes over 800 million active accounts monthly, there is no better place to create a rich visual narrative of a small business, its brand, and culture. According to Instagram, “80% of accounts follow a business,” and over 300 million accounts use the Stories option daily. The reason why so many businesses choose Instagram as the social media account they focus their marketing on is because it allows them to form connections with like-minded people, create beautiful branding through photography and creativity, and allow customers to explore companies which often leads to loyal consumerism.
From Obscurity to the Spotlight in a Matter of MonthsSmall businesses who want to go from obscurity to the spotlight quickly find ways to style their products and relay their services in a manner that makes their customers want to buy them. Relying heavily on their visual narrative, the photography being used for small business branding on Instagram must be perfect. It should tell the story about the company in a single shot. The photography should evoke emotion, be memorable, and get people to want to take action by visiting the website of the small business, signing up for its mailing list or sharing the company’s post on their own Instagram account. Instagram helps gain interest in small businesses and drive sales to the company’s website, Etsy store or another e-commerce site. Our company specializes in small business branding with an emphasis on impactful photography that is relevant and breathtakingly beautiful.
What Black & Gold Can Do for Your Instagram AccountTo learn more about Black & Gold and what we can do for your business, take a look at our website. Get a feel for how we work and the quality of services we provide. Let us help your brand stand out on the hottest platform available, Instagram, today!
We will be the first to admit it: the internet age has given birth to an astounding array of powerful and creative ways to promote organizations. From social media marketing to online video advertising to email newsletter campaigns and so on ad nauseum — the selection is vast enough to be dizzying.
If you do happen to feel overwhelmed by the quantity of options at your disposal, then you certainly aren’t alone. Small business owners, in particular, may be driven to frustration by the disparity between their down-sized budgets and the limitless number of marketing channels they could be pursuing — if only their wallets were a bit beefier.
The point we hope to make with this article is that, even considering all the ways that you could potentially invest in organizational marketing, professional photography continues to be one of the best choices. Here are just a few reasons why:
1. Put Your True Face Forward
Stock photography might get the job done — at least in a certain, minimal sense. For example, it helps give your website a polished, well-finished look and it allows you to visually reinforce the ideas that you share through text. Moreover, virtually any form of visual content will help improve a website’s search engine scores, and may be recycled for content marketing on social media.
If you really want to go the extra mile, however, original photography can accomplish everything stock photos do, only better. Most search engines, for example, are configured to value unique content more than reposted items — and your “well-polished website” will seem a lot sharper if it features actual photos of your products! Last but not least, it is a safe bet that customer trust in your brand will increase rather than decrease when you make an effort to show what you offer first hand. Why not openly demonstrate exactly how proud you are of your organization?
2. Improve Your Content Marketing Game
Social media marketing is a pretty broad term — encompassing Facebook crusaders to Instagram artists to Twitter enthusiasts are much more. Regardless of which channels you may prefer, however, you should understand that content is the heart and soul of any good campaign.
Curating quality content from other relevant sources is a good starting point: but original content such as blog posts, videos, photos, etc. will bring the most attention and respect to your page. And because, today more than ever, the social media scene rewards visually-based content above all else, it has never been a better time to begin creating graphics, memes, and… you guessed it, professional photographs!
3. Master the Art of the First Impression.
Regardless of what a certain axiom may warn, most customers DO Judge Books Based on their Covers. According to one study conducted by Adweek, for example, as many as 80 percent of all customers now conduct at least some online research before making a decision about major purchases. If you can’t provide high quality, professional photographs of your products, then you risk losing your potential customers to a competitor who can.
Learn more about our professional photography services at Black and Gold online today!
For ambitious people everywhere, the new year represents an exciting opportunity to make a positive changes in their personal and professional lives. If you are a part of this crowd (and let’s be real, no one runs a business without being at least somewhat ambitious) then you are probably drafting a resolution list right now. If that is the case, then here are four concrete ways you can improve your business in 2018.
Take Full Advantage of Social Media
Unless you’re totally slacking off, the odds are pretty good that your business has, at a minimum, a Facebook page and a Twitter account. Perhaps you even dabble in other social networks such as LinkedIn, and maybe you’ve even put some work into developing original content and/or advertising a bit.
Nonetheless, it is a pretty safe bet that you are not taking full advantage of all the benefits that’s social media offers. (It’s no coincidence that 76% of small businesses don’t see positive ROI from their social media pages.) In most cases, this is due to a very minimal amount of time, money, and effort invested in such endeavors. If you make an earnest attempt to post original content at least once a week, post curated content at least twice a week, and engage with every comment and message you receive in a timely manner, your social media campaign will automatically be in the top ten percent, without spending a single dime on advertising. Don’t believe us? Try it for yourself.
A shockingly low percentage of small businesses have an e-commerce presence. (In fact, only about half even have websites at all!) The reason why this is so surprising is that ecommerce is especially suited to smaller organizations. The reduced overhead and easy scalability makes online business an invaluable opportunity for companies like yours, so make sure your new years resolution list contains a plan to build your online store!
Be Ruthless Toward Unnecessary Costs
Many people start the new year looking to shed a few pounds. (And this is certainly an admirable goal, especially considering the fact that some studies have shown a correlation between promoting physical health and improving your financial well-being.) That being said, you should make it a goal to trim fat from your business operations as well! Overspending can really harm small companies dealing with tight budgets, so analyze the ROI on each and every dollar carefully.
Highlight What Makes You Unique
No two businesses are alike. (And this is a good thing.) Identifying what makes you special to your customers and to your industry is the cornerstone of any brand-building campaign — and you would do well to emphasize this through social media, customer experience, product design, professional photography, and every other medium possible.
Learn more about strategies for business success by browsing more articles on the Black and Gold blog — and don’t forget to share your own experiences in the comment section below!
Tech forecasters often latch onto the latest technology under the assumption that everyone will want to adopt the latest and greatest digital tools, but there’s significant evidence to suggest that consumers aren’t as snowed by shiny new things as the tech industry would like them to be. Sometimes, the old ways are the best ways to set yourself apart.
Virtual Reality, Automation and Retail
There’s a simple truth that some futurists and forecasters would rather we ignore: lots of tech predictions end up being hilariously wrong. We were supposed to having flying cars by now, right? The fact is, tech requires wild imagination and daring dreams to propel itself forward, and a lot of those innovative concepts never see the light of days. Even those that do, like virtual reality, can land with a thud when it comes to actually delivering consumers what they want.
Tech overlords would have us believe that in the future, people will essentially conduct all of their business online, ordering their “internet of things” devices to complete basic tasks as automated bots and machines handle the rest. But is that what people actually want? The recent resurgence of retail suggests that visions of our completely digital futures may be a bit overblown. While some retail businesses are certainly struggling to stay afloat, a new class of experience-focused businesses are thriving in the physical space. This is a significant trend that shouldn’t be ignored.
Classic Customer Service in the Digital Space
So what is it that makes thriving brick-and-mortar businesses stand so steady against the digital tide? When you think about the issue from the perspective of individuality and interaction, the answer becomes clear. As much as technology develops around us, people are still essentially the same. We’re still social animals with individual wants and needs. A format that lumps everyone into a faceless mass and provides no real outlets for direct connection may provide convenience, but it doesn’t provide the direct connection that so many people crave.
So how do you leverage this if you run a digital-only business? Give your customers at least one way to connect with your brand directly. This often means using social media as a platform not only to reach out but to talk back as well. Leave comments active on all your social media accounts, and respond to questions or particularly noteworthy comments from your followers. Consider running giveaway contests and other interactive promotions that engage your followers and provide a specific payoff for engagement.
Don’t shy away from branching out into the real world as well. You can host in-person events such as pop-up shops or booths at major festivals or conventions and post pictures from these events in your feeds. An actual brick-and-mortar store isn’t the only way to go about it anymore. If you can turn your brand into a destination, you’ll enhance your appeal and prestige, giving your followers more reasons to stay connected and see if they can come experience your product line in person.
Marketing in the digital era requires regular maintenance and constant innovation. Rather than running your team ragged to keep up, you can save money and get better results by working with an external marketing agency.
When you try to recruit highly talented pros onto your team, you’ve got to offer them something no one else will. The more experience and success the marketing professional has, the more you’ve got to outmaneuver your competitors to bring the right people into the fold. Fail to keep your highly prized team member satisfied and you may find him or her moving onto another job, taking the skills and knowledge they’ve gained since joining your team with them and leaving you in the position of having to go through the hiring process once again.
costs associated with recruiting and hiring. Independent marketing firms want to build long-lasting relationships with their clients, and they aren’t going to be chasing the job with the best benefits package or the most comprehensive in-office perks.
Top Talent on Demand
Working with an external marketing agency not only saves money but also brings in better talent. Recruiting marketers can be tough, but marketing agencies tend to have a special edge in this arena. Marketers who are responsible for taking over an entire marketing operation as a one-person department often find themselves having to work on other tasks not related to their area of expertise, and the people who dedicate their professional lives to understanding the art and science of branding usually aren’t thrilled by this idea.
Specialist firms allow marketing geniuses the opportunity to focus in on the skills they’re most passionate about, which results in focused, creative outcomes. External marketing firms may shift gears between different projects, but they’re always focused on the same essential tasks. Everything a marketing specialist does will sharpen his or her skill set and bring fresh ideas to the table.
A New Perspective
The pervasive reach of digital media has given rise to the age of the highly publicized marketing fail, with major marketing mistakes taking on a life of their own and causing millions to scratch their heads, wondering how something like this could happen. No matter how hard we try to fight it, humans have a tendency to want to fall in line with a group. Speaking out against an idea that everyone else in your office is excited about can be tough.
Bringing in different perspectives helps organizations avoid what often seems like obvious mistakes to everyone but the people working on the project. External marketing agencies don’t operate under the same roof as their clients, and the interplay between the agency and their client introduces a system of checks and balances in which the final result has been thoroughly vetted and considered both by the people who know the product best and the marketing experts who know how to sell it.